Communications Specialist

Company: Pulaski County Government

Updated: 7/11/2023


This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and minimum qualifications of this job. The incumbent(s) may be required to perform job-related responsibilities and tasks other than those stated in this job description. Nothing in this job description restricts management’s right to assign or reassign job-related responsibilities and tasks to this job at any time. Certain functions are understood to be essential; these include, but are not limited to, attendance, getting along with others, working a full shift, and dealing with and working under stress. Any essential function of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant only to the extent medically and reasonably feasible. EEO/AA/F/M/Vet/Disabled JOB SUMMARY: Responsible for providing support to the Communications Director in the effective communication of information about Pulaski County Government and County services to the County’s residents, stakeholders, and other key audiences. ESSENTIAL JOB FUNCTIONS: Collaborates with the Special Projects Manager to effectively communicate information to various internal and external audiences. Finds and creates newsworthy stories and content for the website and social media; recommends best distribution strategies to implement. Conducts research and writes press releases and content for the County’s website, social media, infographics, blogs, and newsletters. Gathers and analyzes website and social media data to evaluate communication efforts; makes recommendations to increase the County’s reach to residents. Works with various department heads and elected officials to ensure consistent information and communication on County platforms. Assists the Communications Director in planning, promoting, and executing County events such as ribbon cuttings, press conferences, community meetings, and other similar events. Responds to routine inquiries and comments via social media, email, and phone. Manages the County website and other related pages using a built-in Content Management System (CMS); ensures information is current, accurate, and accessible and that it serves as an effective marketing and communication tool for the County. Recommends appropriate methods and styles of communication to maximize internal and external access to County information. Oversees the content calendar to ensure timely posting of social media content and other news releases. SECONDARY DUTIES AND RESPONSIBILITIES: Reviews work completed by student interns as needed; ensures accuracy and makes recommendations prior to review by Communications Director. Attends meetings and functions, both during and after normal working hours, at outside agencies within the County as required. Performs other related duties as assigned. PERSONNEL SUPERVISED: None WORKING CONDITIONS: Duties are primarily performed within a smoking-restricted office environment. However, attendance at meetings and functions at outside agencies within the County may be required. Some work may be performed after normal working hours for imperative communication purposes. MINIMUM QUALIFICATIONS: REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES: Considerable knowledge of business and publishing software, including Microsoft Office, G Suite, and Canva. Considerable knowledge of social media and the best ways to utilize each platform. Considerable knowledge of basic website content management tools. Considerable knowledge of the structure and content of the English language, including the rules of composition and grammar. Good knowledge of various County department functions and locations. Ability to write, edit, and proofread news releases, articles, and other materials. Ability to design and produce brochures, flyers, pamphlets, media announcements, and other informational materials. Ability to conduct informational research. Ability to establish and maintain effective working relationships with employees and the general public. Ability to communicate effectively both verbally and in writing. Ability to think strategically and creatively when creating content and other publications. Ability to work both independently and as part of a team. Ability to focus on tasks, thinking through and attending to every crucial detail. Skill in writing, editing, and proofreading various types of communications. Skill in communicating effectively in writing as appropriate for the needs of the audience. Skill in the operation of a computer and the use of design and publication software. Skill in the operation and management of social media websites. PHYSICAL REQUIREMENTS: Visual acuity is needed for the use of a computer screen. Digital dexterity is needed for keyboard operation. Ability to communicate effectively orally in person, telephone, and in groups. EDUCATION AND EXPERIENCE: Completion of a bachelor’s degree in Communications, Journalism, Public Relations, English, Business Administration, Marketing, or a related field; ­some experience with public relations, communications, or a related area; or any equivalent combination of experience and training which provides the required skills, knowledge, and abilities. Requirements Must possess or be able to obtain a valid Arkansas Driver's License. Employment is contingent upon the successful completion of a criminal background check. Summary ACCESSIBILITY NOTICE: If you are an individual with disabilities who needs accommodation or you are having difficulty using or website to apply for employment, please contact or call (501) 340-6110.