Putting a Bow on 20 Years (Jim Karrh On Marketing)
It has been 20 years since I began writing this “Karrh on Marketing” column for Arkansas Business and plenty of acknowledgement is in order. For me, this overriding emotion is gratitude. read more >
It has been 20 years since I began writing this “Karrh on Marketing” column for Arkansas Business and plenty of acknowledgement is in order. For me, this overriding emotion is gratitude. read more >
It's all too easy to rely upon good intentions, to-do lists or our memory in an attempt to be timely. read more >
It makes sense to examine whether the nature of word-of-mouth has been altered after most mouths have been behind masks during the past 12 months. read more >
When we come to the close of 2021, and you review your business successes, I suspect you will attribute that success to having done a few important things well. read more >
Business leaders across our state — and the U.S. — are now looking ahead to 2021. Has there ever been a time when strategies and forecasts have felt more tenuous? read more >
There is pressure to recover quickly in our businesses — but we can't be tone-deaf or pushy. read more >
Is it time for a change in your business message? Depending on the research you follow and the experiences of other organizations, you could be led to different conclusions. read more >
Now that you have set your 2020 growth plans for the business, it's time to set to work achieving them. read more >
The divide between sales and marketing — including both the people involved and their activities — has seemingly been around since the Hatfields and McCoys began feuding. read more >
As a practical business matter, if the professionalism bar is being lowered in many respects, then this topic represents a path for professionals and organizations to stand out. read more >
Where are you getting fresh ideas for your business? Are you better off looking within your industry, or outside of it? read more >
When you think about Nike, which phrases or messages come to mind? How about “His shoe broke”? That one came from Barack Obama, in a spontaneous moment while in the crowd watching a basketball game. read more >
We can all probably ask more — and more effectively — in our businesses and communities. read more >
Podcasting seems to have reached a kind of early adolescence as a new medium. read more >
In order to meet new expectations, I'm finding that marketing leaders are necessarily shedding old assumptions and identities. As a former chief marketing officer and now adviser, I have dealt with this metamorphosis firsthand. read more >
Are there words that you should be including in your messages and customer conversations? The answer for your business might be "yes." read more >
Given the truth that CEOs are ultimately responsible for the growth of the enterprise, one detail stands out: “Most of our CEOs were dismayed to discover how little time they spent with their customers — just 3% on average.” read more >
There is much, much more to marketing — even to just the communications component of marketing — than a catchy slogan that sticks in consumers' brains. Nevertheless, that could be a pretty strong foundation in our increasingly noisy world. read more >
In a time when almost everything seems hyperpolitical, is it any surprise that business marketing is increasingly pulled in too? read more >
While you ponder Thin Mints or Tagalongs, also consider the marketing and sales strategies used by the all-time record-setting Girl Scout cookie seller. read more >
