Aristotle Inc.
Fintech Firm Changes Name, Targets Spreadsheet Errors
Two weeks ago, Cobbler Technologies Inc. of Little Rock was listed as one of the 10 companies participating in this year’s online FIS Fintech Accelerator program, and it’s already changed its name. read more >
Digital Divide: Virus Spotlights Arkansas’ Broadband Deficit
The coronavirus pandemic, which has pushed much of daily living online, highlights Arkansas’ status as a laggard in broadband deployment and illustrates the digital divide between broadband haves and have-nots. read more >
Aristotle Wins $12.2M to Deploy Broadband in Rural Areas
The FCC says Aristotle of Little Rock has won at $12.2 million award at its Connect America Fund (CAF) Phase II auction. read more >
Arkansas Tourism Website Reborn, With Advertising
For all its images of scenic rivers, brooks and waterfalls, the most striking new feature on the state’s overhauled tourism website may be a revenue stream. read more >
by Kyle Massey -
Beacons Engage Visitors at Arkansas Arts Center
The Arkansas Arts Center in Little Rock launched its first beacon program last month, offering a new way for visitors to engage with its exhibition of American artist John Marin’s drawings and watercolors. read more >
Online Ad May Be Selling Aristotle Inc.
A posting on BizBuySell.com lists a “Media Buying Digital Agency” in Arkansas — but “relocatable” — with an asking price of $4 million. The ad doesn’t name the company, but it’s beginning to look a lot like Aristotle. read more >
Rejecting Amazon, Little Rock Launches New Campaign
Little Rock Mayor Mark Stodola says the city will not submit a bid to be home to Amazon's second North American headquarters. Instead, it has used the occasion to launch a promotional campaign called "Love, Little Rock." read more >
LittleRock.com Redesign Still Waiting to Refresh
Four months after the Little Rock Convention & Visitors Bureau predicted that a “complete redesign” of its website would be ready in June, LittleRock.com, still appears much the same. read more >
Using Miles: CJRW Touts Tourism Ally
What was born in Florida, speaks 12 languages and has traveled nearly 2 million miles on business? That would be Miles Partnership, the digital firm promoting Arkansas tourism as a subcontractor to CJRW. read more >
by Kyle Massey -
Redesign of LittleRock.com Coming Soon
Readers who remember the Little Rock Convention & Visitors Bureau’s contract with marketing firm Team SI for a website overhaul have been asking when they might see it. read more >
Aristotle Exec on Broadband Mission to Washington
Elizabeth Bowles will be on a mission April 21 when she flies to Washington, D.C., as a newly minted member of the federal Broadband Deployment Advisory Committee. She’s demanding technological equality for rural people. read more >
by Kyle Massey -
Aristotle Finds Partner with Searchmetrics
Aristotle Inc. of Little Rock is the first certified agency partner in North America for Searchmetrics, a global leader in search marketing. The German company has had a long relationship with Aristotle and CEO Marla Johnson. read more >
by Kyle Massey -
An Out-of-State Ad Firm for Arkansas Tourism? Unlikely, but Possible
Will the state of Arkansas award its biggest advertising contract to an out-of-state agency? Little Rock marketing pros think probably not, but the idea isn’t inconceivable. read more >
by Kyle Massey -
13 Firms Make Bids for Arkansas’ $14M Parks & Tourism Ad Business
Longtime state tourism marketer CJRW is one of 13 advertising firms from several states competing for the state's largest ad contract, the $14 million-a-year pact for promoting the Arkansas Department of Parks & Tourism. read more >
by Kyle Massey -
CJRW Lottery Strategy: Playing To Win Over Millennials
The day after CJRW signed a hotly contested $34.5 million advertising contract on Feb. 16, a team led by Gary Heathcott at CJRW was busy putting a new face to the Arkansas Scholarship Lottery. read more >
by Kyle Massey -
State Seeks Pricing in New Bids for Tourism Ad Contract
The state reopened the bidding process on its largest advertising contract Wednesday afternoon, seeking pricing information from ad agencies hoping to land a $14 million-a-year pact for marketing Arkansas tourism and the state parks system. read more >
by Kyle Massey -
State Cancels Bid Process for Tourism Advertising Contract
The State Office of Procurement canceled its bid solicitation for the state’s biggest advertising contract — the $14 million-a-year deal for marketing state tourism — just days before written responses from agencies were due. read more >
by Kyle Massey -
Judges Named for Tourism Ad Contract Competition
The Office of State Procurement reveals a preliminary list of judges for awarding the state's largest advertising and marketing assignment, the $14.4 million-a-year contract for promoting Arkansas as a tourist destination. read more >
by Kyle Massey -
Aristotle Helps Smokies Rise From the Ashes
After fatal wildfires in the Great Smoky Mountains devastated Gatlinburg, Tennessee, in November, Aristotle Inc. of Little Rock found a way to help out. read more >
by Kyle Massey -
Arkansas Parks & Tourism Ad Work Up for Bids
The state of Arkansas is looking for a single agency for its largest advertising contract, the nearly $15 million a year it spends to promote Arkansas Parks & Tourism. read more >
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