ComScore

Nielsen is a fabled name in television ratings history, but in smaller markets like Arkansas, it has long been the technological equivalent of a handwritten letter in the Snapchat age. read more >

Sinclair Broadcast Group’s revelation last month that it will use the ratings service ComScore to track all local TV viewership was old news to journalists at KATV, Channel 7, the Sinclair-owned ABC affiliate in Little Rock. read more >

Riding the wave of NBC’s national election coverage, Little Rock’s KARK won the local ratings battle as Donald J. Trump won the political war. read more >