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Country Outfitter

Investments / Media & Marketing / Retail

Boot Barn Buys Country Outfitter For $1.8 Million

A subsidiary of western wear company Boot Barn Holdings Inc. of Irvine, California, bought Country Outfitter, the one-time online sensation from Fayetteville's Acumen Brands. read more >
John James
Investments / Retail

John James Reacquires Scrub Shopper

John James, founder of Hayseed Ventures, bought one of his original business creations Scrub Shopper for "a seven-figure amount." read more >
The Old Post Office on the Fayetteville Square will be the first brick-and-mortar location for Acumen Brands stores.
Investments / Real Estate / Retail

Hayseed Ventures to Take Over Old Post Office Building in Fayetteville Square

Acumen Brands of Fayetteville will move its Country Outfitter flagship store out of the Old Post Office Building in the downtown Fayetteville square. read more >
Lela Davidson (top), director of content for Acumen Brands and John Elliott (below), director of partnership marketing. Kiva Systems robots (right) bring merchandise for stocking at the Acumen Brands warehouse across from the company’s 200,000-SF headquarters.  (Photos by Beth Hall)
Agriculture & Poultry / Business Services / Investments

Acumen’s Goal: To Own the Southern Lifestyle Marketplace

In December, Acumen Brands of Fayetteville announced objectives for 2014 that one company executive called “insane.” The leadership wanted five new programs to keep the company vibrant and growing, among those programs “flash sales” and “Marketplace.” read more >