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Cranford Co.

Construction / Education / Manufacturing / Public Companies

Mississippi County Rebuilds on Steel

With its recent revenue jump due to the steel industry, government officials hope to attract new residents and reverse a longtime decline in population. read more >
Education / Government & Politics / Media & Marketing

Scholarship Lottery Ad Contract Announcement DelayedLock Icon

No ad agency has been chosen yet, even though the tentative date for contract announcement was March 27. read more >
Media & Marketing

A Girl and Her Dog Won the Super Bowl, Local Ad Pros Say

Most advertisers played it safe this year. One marketing exec described the crop of ideas as "remarkably ordinary." read more >
Pam Jones, president of Culturally Connected Communications in Little Rock, says that reaching out to minority consumers these days “is not just good business, it’s smart business.” C3, as the agency is known, has offices in the Gans Building on Second Street.
Government & Politics / Health Care

In Crunch, State Reached Out to Ad Firms for Vaccine Work

The clicking clock of COVID-19 led Arkansas health officials to bypass typical competitive bidding procedures in awarding $8 million in advertising contracts to three Little Rock marketing firms. read more >
Pam Jones, president of Culturally Connected Communications in Little Rock, says that reaching out to minority consumers these days “is not just good business, it’s smart business.” C3, as the agency is known, has offices in the Gans Building on Second Street.
Government & Politics / Health Care

Cranford Co., Design Group and C3 Win State Work for Vaccine Ads

Three Little Rock marketing firms led by Cranford Co. land $8 million in state Health Department contracts for advertising to persuade Arkansans to get COVID-19 vaccinations. read more >
Nikki Heck
Media & Marketing

You Can’t Spell Super Bowl Without PR

Tom Brady was the hero and 30 seconds of commercial time still sold for about $5.5 million, but in most ways Super Bowl 55 on Sunday was like no other. read more >
Agriculture & Poultry / Banking & Finance / Business Services / Construction / Education / Energy / Government & Politics / Health Care / Insurance / Legal / Manufacturing / Restaurants & Food / Retail / Small Business / Tourism / Transportation

Arkansas Industries Attempt to Divine The Post-Pandemic FutureLock Icon

Some, like the hospitality industry, are bracing for a long, slow return to pre-COVID vitality. Others, like the energy sector, see a quicker recovery after the early swoon. Some trends seem baked into expectations, like reliance on home-based employees and the technology they use. read more >
Media & Marketing

A Farewell to Titans, Portis and Cranford

Ross Cranford likes to think his dad, Wayne Cranford, is “having a scotch and soda with Charles Portis somewhere.” read more >
Business Services / Media & Marketing / Public Companies / Retail

Who Won in Super Ads? Loretta, and a Groundhog

The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >
Peloton CEO John Foley poses for photographs outside the Nasdaq stock exchange in New York City during the initial public offering of Peloton Interactive on Sept. 26.
Media & Marketing / Retail

The Peloton Girl Is OK, Sipping Gin With Friends

When Arkansas Business asked Little Rock marketing execs about the now-infamous Peloton ad, the ad men immediately dragged their wives into the conversation. Not a bad idea, asking a woman, their female colleagues said. read more >
Joshua Ang Price is a social influencer by hobby, not getting paid but reaping free men's wear.
Agriculture & Poultry / Business Services / Government & Politics / Legal / Media & Marketing / Public Companies / Retail / Tourism

In Age of Influencers, P. Allen Smith Faces Pay CutLock Icon

Instead of boosting his state pay for promoting Arkansas from $200,000 to $845,000 a year, gardening and lifestyle star P. Allen Smith appears likely to get 95% less than his previous contract provided — or perhaps nothing at all. read more >
CJRW's marketing for the state's Stamp Out Smoking campaign has included these two parody advertisements.
Government & Politics / Health Care

Cranford Co. Leads Pack in Smoking Cessation CampaignLock Icon

For the first time in nearly 18 years, the Arkansas Department of Health’s stop-smoking media campaign is apparently heading not to Little Rock marketing stalwart CJRW, but to a rival. read more >
Media & Marketing

ADDYs and Subtraction: Quest to Revive a Contest

It’s no mystery why several of Little Rock’s biggest and best advertising and marketing agencies won absolutely no awards last month at the local American Advertising Awards. They didn’t enter the contest. read more >
Business Services / Media & Marketing

Like the Game Itself, 2019 Ads Not So Super

Nice ads outnumbered good plays in Super Bowl LIII, a record low-scoring affair that left the New England Patriots champions again, 13-3 victors over the Los Angeles Rams. read more >
Nonprofits

AdClub Wants Members, For Good Cause

Little Rock ad men Ross Cranford and Jon Hodges are making a pitch to industry colleagues: Join AdClub Little Rock, hear from some great marketing speakers, and help some hungry children while you’re at it. read more >
Cranford Co. will move three doors north from its current location (both denoted above in red) at the northwest corner of Sixth and Main in Little Rock.
Media & Marketing / Real Estate

Cranford Co. Slips Into M.M. Cohn BuildingLock Icon

Cranford Co. is moving from the corner of Main and Sixth in Little Rock's "Creative Corridor" down three doors to 512 Main, once envisioned as a space for Ballet Arkansas. read more >
Jay Cranford, chief creative officer at Cranford Co.
Media & Marketing

Cranford Co. Adds Addys

The Little Rock agency Cranford Co. took home an even dozen regional Addys in the 10th District competition of the American Advertising Awards. read more >
Tide's genre-bending series of commercials during Super Bowl LII was a clean win, according to marketing experts.
Media & Marketing / Public Companies / Retail / Tourism / Transportation

Super Bowl Commercials: Tide Cleans Up, Alexa Speaks

Tide scored nearly a clean sweep, Alexa’s voice came through for Amazon and the Rev. Martin Luther King Jr.’s voice was hijacked by Dodge Ram. read more >
Natalie Ghidotti, president and CEO of Ghidotti Communications
Government & Politics / Media & Marketing

Ghidotti Picked to Help Police Attract Recruits

As Natalie Ghidotti begins a mission to attract women and minority applicants for more than 50 vacancies on the Little Rock police force, she won’t be using an image of a man covered in SWAT gear as her poster boy. read more >
Amy Frazier Turpen
Media & Marketing

Turpen to Build Media Unit at Cranford Co.

Amy Frazier Turpen, who spent a decade at CJRW (formerly Cranford Johnson Robinson Woods) before becoming media director at rival Little Rock advertising agency Mangan Holcomb Partners in August 2016, is heading for another firm with Cranford in its name, Cranford Co. read more >