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Cranford Johnson Robinson Woods

Wayne Cranford
Media & Marketing

Cranford’s Elegance (Craig Douglass On Consumers)

Wayne Cranford was a student of quality. A master of tone. Not only in the written and spoken word, but also in the way it was written and spoken. read more >
Media & Marketing

A Farewell to Titans, Portis and Cranford

Ross Cranford likes to think his dad, Wayne Cranford, is “having a scotch and soda with Charles Portis somewhere.” read more >
Ron Robinson

Jim Johnson Hails Ron RobinsonLock Icon

Jim Johnson, the Little Rock artist who was a founding partner in Cranford Johnson and saw the ad agency blossom into Cranford Johnson Robinson and eventually into CJRW, recalled Ron Robinson last week for his prodigious memory. read more >
Shelby Woods, seen here on Pinnacle Mountain, has marketed Arkansas tourism for a half-century. One key has been the “Natural State” slogan he wears on his shirt.
Agriculture & Poultry / Business Services / Education / Government & Politics / Media & Marketing / Restaurants & Food / Small Business / Tourism

Parks, Streams & Woods: 50 Years of Arkansas Tourism and the Ad Man Who Saw It AllLock Icon

Shelby Woods with his marketing agency, Cranford Johnson Robinson & Woods, became the state’s top tourism marketer, publishing the Arkansas Tour Guide for 50 years and helping rebrand Arkansas as a “Natural State” for visitors. read more >
Wayne Cranford and Jim Johnson
Media & Marketing

Confessions of an Ad Man (Jim Johnson, Not Ogilvy)

At 82, Jim Johnson's mind is sharp, roaming through the decades he spent in advertising in Little Rock as one of the founders of Cranford Johnson Robinson Woods. read more >
Signs featuring the state's "Arkansas: The Natural State" brand can be found at each major state line crossing, including the Helena Bridge.
Government & Politics / Media & Marketing / Tourism

Branding Arkansas Came Naturally for CJRWLock Icon

It’s emblazoned on everything from pencils to pillows, jigsaw puzzles to hot-air balloons. It’s stamped into Arkansas license plates and enshrined as the state’s official nickname. read more >
Media & Marketing / Tourism

Three Make Moves at CJRW (Movers & Shakers)

Kelly McLarty, Lukas Arnold and Josh Walker have new jobs at Cranford Johnson Robinson Wood of Little Rock. read more >
Rob Anderson
Agriculture & Poultry / Energy / Insurance

Rob Anderson Joins Arkansas Farm Bureau as PR Director (Movers & Shakers)

Rob Anderson, formerly the director of content strategy for three years at Cranford Johnson Robinson Woods in Little Rock, has been hired as director of public relations at Arkansas Farm Bureau. read more >
Darin Gray
Media & Marketing

Rumors Rumble Over Layoffs at CJRW

There was much ado in some media and marketing circles last week over potential layoffs at Little Rock’s Cranford Johnson Robinson Woods. read more >
Government & Politics / Health Care / Insurance / Media & Marketing

CJRW Awarded $5.8M Insurance Marketplace Contract

The agency beat out two others for the Arkansas Health Insurance Marketplace contract despite not having the lowest bid. read more >
Business Services / Education / Media & Marketing

UCA Opens Advertising Contract for Bids

UCA opened its advertising contract a year before the end of its contract with CJRW and will hear presentations next week. read more >
A panel called "How Big Data Helps Convert Fans Into Customers" at SXSWi.
Media & Marketing

CJRW@SXSWi: 2015 Trends Include ‘Big Data,’ Content Marketing

Two trends dominating the 2015 South-by-Southwest Interactive festival are content marketing and "big data." Rob Anderson of CJRW of Little Rock reports on what’s hot at this influential annual event. read more >
Rob Anderson
Media & Marketing

Tell Me a Story (Rob Anderson Commentary)

What’s your story? If you own a business or have a product to sell and you don’t have an answer to that question, then you may be in trouble. Why? Well, let me begin with a story … read more >
A screenshot of Arkansas.com's Weddings section. The Department of Parks & Tourism will soon publish a new guide called My Arkansas Wedding
Government & Politics / Media & Marketing / Tourism

Parks & Tourism Debuts Wedding Publication

The arrival in the market of the Arkansas Department of Parks & Tourism’s new publication, My Arkansas Wedding, came as a surprise to the for-profit publishers of magazines. read more >
The LinkedIn.com profile for Denver Peacock displays his new firm's name, The Peacock Group.
Business Services / Media & Marketing / Small Business / Tourism

Denver Peacock Sets Up New PR Firm

Denver Peacock is the latest former Cranford Johnson Robinson Woods staffer hanging out his own shingle after leaving the Little Rock advertising, marketing and public relations firm. read more >
Chris, left, Jay and Ross Cranford have formed Cranford Co., a new advertising agency to be located in downtown Little Rock. | (Photo by Wil Chandler)
Business Services / Media & Marketing / Small Business

Brothers Take Creative Act to New Cranford Co.

Jay, Ross and Chris Cranford have formed a new advertising agency called Cranford Co. — actually a limited liability company — to be located in downtown Little Rock. Their father, Wayne, will be “of counsel” to Cranford Co. read more >
Business Services / Investments / Media & Marketing

Sources Say Former CJRW Employee Still Waiting for Stock Payout

The Arkansas Democrat-Gazette’s July 6 article catching up on the transitions underway at Cranford Johnson Robinson Woods touched on the touchy topic of the advertising agency’s employee stock ownership plan. Several executives who have departed in recent years still have ownership in the company through the ESOP. read more >
Chris, left, Jay and Ross Cranford have formed Cranford Co., a new advertising agency to be located in downtown Little Rock.
Media & Marketing

Cranford Brothers Announce New Advertising Agency

Jay, Ross and Chris Cranford, who left Cranford Johnson Robinson Woods this spring, have formed Cranford Co. and are in negotiations for office space in downtown Little Rock. Their father, Wayne Cranford, will be "of counsel" to the agency. Cranford Co. is in negotiations on about 2,000 SF of office space in downtown Little Rock. read more >
Mark Raines
Media & Marketing

Mark Raines Named VP of Public Relations at CJRW

Cranford Johnson Robinson Woods of Little Rock has hired Mark Raines as its new vice president of public relations. read more >
Media & Marketing / Tourism

Two Cranfords and Peacock Leave CJRW in Latest Departures

The shakeup continues at Cranford Robinson Johnson Woods: Last week three executives, including two of the Little Rock ad firm’s namesake Cranfords, resigned. read more >