Gina Gemberling
Arkansas Tourism Tax Revenue Slips After Record 2024
Restaurants, new business openings and steady business travel are cushioning softer hotel demand. Local leaders see uneven but encouraging signs, as well as major events ahead that could reshape the outlook. read more >
by Kyle Massey -
The River Market at a Crossroads: Old Staples Exit as New Concepts Arrive
Is the downtown Little Rock district retreating, or resetting for its next act? It depends on who you ask. read more >
by Griffin Coop -
Little Rock Tourism Bureau Teases Public-Private Partnership for Downtown Venue
The news came during a panel discussion with other regional tourism leaders, who highlighted upcoming projects and the industry's economic impact. read more >
by Chloe McGehee -
Outdoor Recreation Fuels Arkansas Tourism Boom Post-Pandemic
The pandemic reshaped the tourism landscape in Arkansas, but as the state began to recover, cities adapted and redefined their approach. read more >
by Marty Cook -
LRCVB Hires Waymack Veteran Ryan Callison to Lead Marketing and Communications
The Little Rock Convention & Visitors Bureau has hired Ryan Callison as its vice president of marketing and communications. Callison has spent 17 years at travel-focused agencies in Arizona, Texas […] read more >
Small Businesses, Local Economies Thrive at Arkansas Pop-Up Markets
Pop-ups provide a platform for businesses that may not have a permanent physical presence, serving as a low-cost, low-risk environment for entrepreneurs to test their products and build a customer base. read more >
by Chloe McGehee -
LRCVB Hires Olumide Yerokun as Marketing Director
He was previously a client account manager for Bayard Advertising, an agency based in New York. read more >
Little Rock A&P Tax Collections Up 8.4% in 2023
The Robinson Center and the Statehouse Convention Center both set records for the number of user days, while other downtown venues struggled. read more >
Little Rock Tourism Bureau Unveils Mobile Visitors Center
The bureau said the van is not only a roving billboard for the city, it will be used to gather data from visitors to develop marketing strategies. read more >
Little Rock to Host Southeast Tourism Society Showcase, PR Media Event
The regional “appointment style” marketplace will be at the Statehouse Convention Center and will offer tourism professionals a chance to engage directly with group tour professionals and southeastern suppliers. read more >
by Kyle Massey -
Hospitality Tax Collections Jump in 2022
The jump signals a continued recovery from the COVID-19 pandemic that devastated the state’s tourist industry three years ago. read more >
by Jan Cottingham -
LRCVB Hopes to Boost Tourism with 10-Year Master Plan
The plan includes infrastructure investments as well as improvements to the city's downtown attractions. read more >
by Mark Friedman -
Tourism Videos Feature Black Experience in Little Rock
The series features local Black community influencers discussing things to do and see in the state’s capital city. read more >
by Kyle Massey -
LRCVB Launches Mobile Cycling Pass
The cycling pass, developed with the technology company Bandwango, is a free program with more than 50 of central Arkansas’ cycling trails and routes featured in a passport-like format. read more >
More Law Students Interested in Public Service, Dean Theresa Beiner Says
She is the first permanent female dean at the University of Arkansas at Little Rock's Bowen School of Law. read more >
LRCVB’s Gina Gemberling Says City Must Capitalize On Its Assets
Gina Gemberling became chief of the Little Rock Convention & Visitors Bureau earlier this year and believes it needs to be proactive in selling the city as a top destination. read more >
‘Flexibility’ Is Job One for Hospitality Employers
The Arkansas hospitality industry, like industries across the United States, has worked hard to recruit and retain workers in the tightest labor market in decades. read more >
by Jan Cottingham -
LRCVB Picks Gina Gemberling as Next CEO
She's helping lead a tourism master plan initiative that will identify competitive positioning and tourism infrastructure needs. read more >
Gina Gemberling Named Interim CEO of LRCVB
She's an industry veteran who has led the bureau's sales and marketing efforts in recent years. read more >
Kendal King Group Adds Two in Bentonville (Movers & Shakers)
Charlene Kelley has been named director of accounts and business development at Kendal King Group in Bentonville. Madison Jackson has been hired as a program manager for Soapbox Influencer Marketing, a product division of KKG. read more >
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