Mary Caravella
![Andy Wilson (left), host of the “Doing Business in Bentonville” podcast, interviews Becca Shaddox and Brandon Viveiros of tech startup AdFury. [michael Woods]](https://arkansasbusiness.wppcdn.com/wp-content/uploads/2025/06/20250611_Andy_Wilson_013_opt-300x194.jpg)
Omnichannel Retail, Walmart Culture at Heart of Bentonville Business Podcast
The “Doing Business in Bentonville” podcast recently celebrated 100 episodes of retail insight, Walmart wisdom and lessons in omnichannel leadership. read more >
by Kyle Massey -
Walmart Connect and the Rise of Retail Media Advertising
Marketing expert Mary Caravella says retail media networks like Walmart Connect are emerging as powerful ad platforms by leveraging their own rich customer data, much like social media giants. read more >
![Walmart’s 4,700 U.S. stores put it in a prominent postion to make the most of omnichannel advertising opportunities. [PHOTO provided]](https://arkansasbusiness.wppcdn.com/wp-content/uploads/2025/05/walmart-connect-associate-customer_opt-300x194.jpg)
Walmart Connect Powers Advertising Growth With AI, Data & Streaming
The Bentonville-based retail giant is quietly building a digital advertising empire, using its vast shopper data and omnichannel reach to challenge Amazon and reshape how brands connect with consumers. read more >
by Kyle Massey -
Sign up for Daily E-news
Sign Up
THIS WEEK’S EDITION
This Week’s Stories
View Digital Edition
![Darrin Williams is the CEO of Southern Bancorp Inc., one of the United States’ oldest and largest community development financial institutions. [Karen E. Segrave]](https://arkansasbusiness.wppcdn.com/wp-content/uploads/2025/07/ARBusiness-Darrin-Williams-0011_opt-150x150.jpg)
![Andy Wilson (left), host of the “Doing Business in Bentonville” podcast, interviews Becca Shaddox and Brandon Viveiros of tech startup AdFury. [michael Woods]](https://arkansasbusiness.wppcdn.com/wp-content/uploads/2025/06/20250611_Andy_Wilson_013_opt-150x150.jpg)
