Nielsen Media Research

Nielsen is a fabled name in television ratings history, but in smaller markets like Arkansas, it has long been the technological equivalent of a handwritten letter in the Snapchat age. read more >

A new consumer media report from Little Rock’s Sells Agency outlines the current state of media consumption and details what it calls a proliferation and fragmentation of new media. read more >

Nielsen’s recently released numbers for 2015 give Little Rock a total of 547,650 TV homes, making it the No. 57 TV market in the U.S. Arkansas has three more TV markets among the 210 that are rated by Nielsen, and three more markets include parts of Arkansas. read more >

KTHV-TV, Channel 11, made gains against its competitors during the May ratings period, according to the most recent Nielsen Media Research figures shared with Arkansas Business. read more >

It was Christmas in July again for Sinclair Broadcast Group’s ABC affiliate KATV-TV, Channel 7, as the station swept Nielsen household ratings in all but one broadcast for the third consecutive July ratings period. read more >

KMJX-FM, 105.1 “The Wolf” has taken the top spot in winter 2014’s radio ratings, usurping longtime leader KSSN-FM, 95.7, in a dramatic ratings shift. read more >

Year over year, KATV showed gains in nearly all of its Monday through Friday news programs, and remained ahead of other stations in each slot where it had competition. Its highest-rated slot was its “News at 6” show, with a 15.6 rating and a 29.4 percent share of viewership. read more >

Country music station KSSN-FM, 96, continued to lead Nielsen Audio’s autumn ratings of Little Rock area radio stations, which was released in January. read more >

KATV-TV, Channel 7, remained at the top of Nielsen Media Research’s November household ratings of Little Rock’s local news stations. read more >