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Nielson Media Research

Business Services / Media & Marketing

ComScore Makes Inroads as LR Stations Track Ratings

Sinclair Broadcast Group’s revelation last month that it will use the ratings service ComScore to track all local TV viewership was old news to journalists at KATV, Channel 7, the Sinclair-owned ABC affiliate in Little Rock. read more >
Media & Marketing

KATV Channel 7 Leads Household Ratings

KATV-TV, Channel 7, continued to stay ahead of its Little Rock competitors for July’s Nielsen household ratings of local newscasts. read more >
Media & Marketing

KATV Newscast Leads May Household Nielsens

KATV-TV, Channel 7, was ahead of its two Little Rock competitors in most time slots for May’s Nielsen household ratings of local newscasts. read more >
Media & Marketing

KATV Is Top in Local News

The local news shows of KATV-TV, Channel 7, in Little Rock came out on top in the February Nielsen sweeps. read more >
Media & Marketing

KATV Stays On Top in Nielsen Ratings

KATV-TV, Channel 7, led Little Rock competitors in November’s Nielsen ratings of local newscasts. However, household rating and share numbers were down or flat year over year for KATV’s news shows. read more >