Nike
The Consumer’s Political Influence (Craig Douglass On Consumers)
Just one segment of consumerism, political consumers are defined as those who purchase or choose not to purchase for political reasons certain goods and services. read more >
by Craig Douglass -
No Nike Shoes For This Family (Susan Eanes Feedback)
If any company wants to put the bottom line above the nation and what it stands for, then we do not want to contribute to that company in any way. read more >
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Flagging Disrespect (Gwen Moritz Editor’s Note)
I believe in the economic boycott as a perfectly legitimate, free-market tool for encouraging different corporate behavior. It sometimes even works, although there seem to be a lot more calls for boycotts than subsequent victory celebrations. read more >
by Gwen Moritz -
In Nike’s Shoes (Jim Karrh On Marketing)
When you think about Nike, which phrases or messages come to mind? How about “His shoe broke”? That one came from Barack Obama, in a spontaneous moment while in the crowd watching a basketball game. read more >
by Jim Karrh -
Stephen Curry and Nike’s PowerPoint Blunder (Jim Karrh On Marketing)
A recent report from ESPN uncovered a real doozy. It is the amazing story of how the most powerful sports apparel company in the world, Nike, let the most electric player in the NBA, Stephen Curry, out of its grasp — and allowed Under Armour to pull off one of the most valuable marketing switcheroos in history. read more >
by Jim Karrh -
Retail Leasing Activity Regains Momentum
Retail occupancy improved from 89.4 percent to nearly 91.2 percent, according to the affiliation of local commercial real estate professionals who pool sales and leasing information for office, retail and industrial properties. read more >
by George Waldon -