Office of the Arkansas Lottery
Lottery Ad Contract Process Reveals Fissures
It wasn’t smooth, but the Arkansas Scholarship Lottery has a new advertising agency, CJRW of Little Rock. read more >
by Kyle Massey -
As Arkansas Lottery’s Luster Fades, Numbers Signal Challenges
In the years since the first tickets were sold in 2009, the lottery has lost much of its glossy newness, leaving hard numbers to do the talking. read more >
by Kyle Massey -
No Contract, No Conflict: Logic of a Lottery Ad Bid
Reasons given by the state procurement director on why CJRW was picked for a lucrative Arkansas State Lottery contract over two others has puzzled several Little Rock ad professionals. read more >
by Kyle Massey -