Pepsi

Five states including Arkansas have passed laws or implemented executive orders limiting the ability of transgender youths to play sports or receive certain medical treatment — and there’s been little tangible repercussions. read more >

When you think about Nike, which phrases or messages come to mind? How about “His shoe broke”? That one came from Barack Obama, in a spontaneous moment while in the crowd watching a basketball game. read more >

Arkansas PR and advertising professionals were already scratching their heads over Pepsi’s silly ad featuring the model Kendall Jenner and video of a bloodied man being dragged off an overbooked United Airlines flight, when presidential spokesman Sean Spicer oddly lifted Hitler from the bottom of history’s list of worst dictators. read more >

There is new and timely research on consumers and nostalgia, offering not only confirmation that nostalgia is an effective marketing and fundraising tool but also insights into why. read more >

Razorback fans will have to drink their smuggled whiskey straight. read more >