Reagan Taylor

A mobile application allows Entergy users to get updates on where power outages are occurring and the estimated time for when those utilities should be restored.

Energy / Media & Marketing / Public Companies

How Crisis Communicators Rely on Social Media

Using a smartphone to gather information is becoming a necessity during storms. It’s why Wal-Mart’s Sam’s Club division set up power stations at stores in the Northeast after Hurricane Sandy hit. It's why Entergy continues to tweak a social media plan it used during December's winter storm. read more >

by Chris Bahn - March 18, 2013, 12:00am