Ross Cranford

Cranford Co., the brother-led marketing agency in Little Rock, saw some pro bono work bring a big payday of acclaim recently. A series of posters for the Arkansas Symphony Orchestra’s “Star Wars”-themed concerts a year ago have grabbed some stellar recognition. read more >

Three Little Rock marketing firms led by Cranford Co. land $8 million in state Health Department contracts for advertising to persuade Arkansans to get COVID-19 vaccinations. read more >

Some, like the hospitality industry, are bracing for a long, slow return to pre-COVID vitality. Others, like the energy sector, see a quicker recovery after the early swoon. Some trends seem baked into expectations, like reliance on home-based employees and the technology they use. read more >

Ross Cranford likes to think his dad, Wayne Cranford, is “having a scotch and soda with Charles Portis somewhere.” read more >

For the first time in nearly 18 years, the Arkansas Department of Health’s stop-smoking media campaign is apparently heading not to Little Rock marketing stalwart CJRW, but to a rival. read more >

It’s no mystery why several of Little Rock’s biggest and best advertising and marketing agencies won absolutely no awards last month at the local American Advertising Awards. They didn’t enter the contest. read more >

Little Rock ad men Ross Cranford and Jon Hodges are making a pitch to industry colleagues: Join AdClub Little Rock, hear from some great marketing speakers, and help some hungry children while you’re at it. read more >

Cranford Co. is moving from the corner of Main and Sixth in Little Rock's "Creative Corridor" down three doors to 512 Main, once envisioned as a space for Ballet Arkansas. read more >

Tide scored nearly a clean sweep, Alexa’s voice came through for Amazon and the Rev. Martin Luther King Jr.’s voice was hijacked by Dodge Ram. read more >

Traditional platforms for entertainment and advertising have been turned upside down by the digital revolution. read more >

The American Advertising Federation has promoted fellowship and career development in Little Rock for a century, but has been largely dormant for the past several years. Now it has awakened with a new name, AdClub LR, and a new website, AdClubLR.org. read more >

Arkansas advertising executives generally agree morale issues in their industry are real, and several said their agencies are confronting them. read more >

Ross Cranford is excited about the Cranford Co.’s innovative new work with Twitter. read more >

Social savvy restaurateurs and tourism destinations have begun to lure “Pokemon” players with special offers. The hardest part of the consumer funnel has often been that last step along the way getting customers to your door. read more >

Everybody knows that the Super Bowl is one of the most watched televised events of the year — 114.4 million viewers in 2015, the largest U.S. audience in history. And every client is now trying to reach customers where, increasingly, they live: on mobile devices. But as Facebook COO Sheryl Sandberg recently said, “We have a Super Bowl on mobile every day.” read more >

Contractors have more than $1.5 million in claims for unpaid work on two unfinished Main Street redevelopments in downtown Little Rock. The liens and lawsuit add to a track record of overreaching, underfinanced, subsidy-supported development in the city. read more >

One year after splitting with the company their father helped found and launching their own, the Cranford brothers still focus on their father’s legacy. read more >

Before leaving to create his new agency, Ross Cranford worked for 19 years at Cranford Johnson Robinson Woods, starting as a junior copywriter in 1995, then writer, digital creative director, associate creative director, director of strategic planning, vice president for tourism services and member of the board of directors. read more >

Cranford Co., the advertising agency founded by brothers Jay, Ross and Chris Cranford, announced Thursday plans to move into office space in the Arkansas Building at 524 Main St. in Little Rock. read more >

Jay, Ross and Chris Cranford have formed a new advertising agency called Cranford Co. — actually a limited liability company — to be located in downtown Little Rock. Their father, Wayne, will be “of counsel” to Cranford Co. read more >