Ryan Kuster
In Age of Influencers, P. Allen Smith Faces Pay Cut
Instead of boosting his state pay for promoting Arkansas from $200,000 to $845,000 a year, gardening and lifestyle star P. Allen Smith appears likely to get 95% less than his previous contract provided — or perhaps nothing at all. read more >
by Kyle Massey -
Farm Implement Ads on YouTube Go for Kardashian-sized Numbers
Little Rock marketing firm Kirkpatrick Creative has struck a deal with a Wisconsin farmer and his YouTube channel that's almost moved past advertising and into "influencing." read more >
by Kyle Massey -
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