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John Andrews, CEO of Collective Bias: “Readers aren’t dumb. If I read three or four articles and everything is unicorns and kittens, that sets my radar off as a consumer. We don’t want canned brand messaging. We want it to be in people’s voices. But at the same time there are branding objectives.”
Media & Marketing / Public Companies / Retail

Collective Bias Uses Social Media to Turn Consumers into Marketers

Recently recognized by Forbes magazine “as one of America’s Most Promising Companies,” Collective Bias of Bentonville is becoming a popular tool for brands looking for influence with shoppers. read more >

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