Super Bowl

Brands brought big stars, special effects and laughs. But local ad pros say the products were lost in the mix. read more >

The internet’s decimation of local news has allowed lies and conspiracy theories to gain traction. read more >

Commercials for Baptist Health and Saracen Casino both featured women, but couldn't have been farther apart in tone. read more >

Most advertisers played it safe this year. One marketing exec described the crop of ideas as "remarkably ordinary." read more >

Marketing pros say two opposing themes drove the most engagement: newness and nostalgia. read more >

An increasing number of Arkansas companies are embracing residential and commercial EV chargers to meet rapidly changing consumer preferences for an all-electric future. read more >

The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >

Everybody knows that the Super Bowl is one of the most watched televised events of the year — 114.4 million viewers in 2015, the largest U.S. audience in history. And every client is now trying to reach customers where, increasingly, they live: on mobile devices. But as Facebook COO Sheryl Sandberg recently said, “We have a Super Bowl on mobile every day.” read more >

Sure, there was a football game. But there was also a big marketing blitz playing out on TV screens across the country on Sunday. read more >

Sooligan is a social media app that makes it easy to find and share information about any city in the world. read more >