Thoma Thoma
Tyson’s New Logo, Incorporating the Old
Tyson Foods Inc. of Springdale has a newly hatched logo unifying “our history and our future,” the company said in a statement. read more >
by Kyle Massey -
Checking Out Recipes, Along With a Pan
If you had no idea that Central Arkansas Library System members can check out a fishing pole with a book on angling, or binoculars with a book on birdwatching, or seeds with a primer about gardening, or cooking supplies with recipe books, don’t feel ignorant. read more >
by Kyle Massey -
Back in LR, Ashley Steele Creates Digital Marketing Firm, Obtain Creative
Marketing executives are known for their talk, but Ashley Steele prides herself on listening, particularly to small business leaders. read more >
by Kyle Massey -
Finding Some Oases Amid Ad Drought
The advertising gods giveth, and they taketh away, particularly these days. read more >
by Kyle Massey -
Ad, PR Pros Connect While Keeping Their Distance
How some of the state's advertising, marketing and public relations businesses are keeping the messages flowing during the COVID-19 pandemic. read more >
by Kyle Massey -
Who Won in Super Ads? Loretta, and a Groundhog
The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >
by Kyle Massey -
Need Cannabis Marketing? Perhaps This Bud’s for You
Elizabeth Michael has teamed up with Martin Thoma of Thoma Thoma to create Bud Agency, the marketing and PR firm devoted to the new medical marijuana industry. read more >
by Kyle Massey -
Thoma Thoma, Exit Marketing Merge
Exit Marketing and Thoma Thoma, both of Little Rock, have merged, the companies announced Monday. read more >
FNBC Bank Loan of $150 in ’41 Writes Script for Video Award
FNBC Bank of Ash Flat received national recognition from the American Bankers Association at the second annual ABA Bank Marketing Video Awards in New Orleans. read more >
by George Waldon -
Bad Morale in Advertising: How LR Firms Are Coping
Arkansas advertising executives generally agree morale issues in their industry are real, and several said their agencies are confronting them. read more >
by Kyle Massey -
What’s in a Name, MONI? Ask a Man Called Thoma
Jeff Gardner, CEO of Monitronics, needed a new name of his Dallas company that monitors more than a million home and business security systems. For branding guru Martin Thoma, it was the holy grail. read more >
by Kyle Massey -
Fitzgerald Leaves CJRW, Joins Thoma Thoma as Creative Director
Bill Fitzgerald began work Monday as creative director at Thoma Thoma, the brand marketing firm. His hiring completed a sort of big-league trade with CJRW in the Little Rock advertising world. read more >
by Kyle Massey -
A New Trojan Brand Under New Leadership
In helping make a new name for the Little Rock Trojans, former University of Arkansas at Little Rock basketball coach Chris Beard made a big name for himself. read more >
by Kyle Massey -
Rise of the ‘Purpose Economy’ (Martin Thoma Commentary)
Trend spotters argue that just as the industrial economy supplanted the agrarian economy and then was itself supplanted by the information economy, a new megatrend is producing entirely new ways of organizing businesses and producing value. read more >
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CJRW Sweeps State Addy Awards
Little Rock’s Cranford Johnson Robinson Woods received many of the top honors, including best in show, at this year’s central Arkansas Addy awards. read more >
by Luke Jones -
Arkansas Elecric Cooperative Companies Promote Maria Smedley (Movers & Shakers)
Maria Smedley has been promoted to vice president of human resources at the Arkansas Electric Cooperative Corp. and Arkansas Electric Cooperatives Inc. in Little Rock. read more >