TikTok
Walmart Connect and the Rise of Retail Media Advertising
Marketing expert Mary Caravella says retail media networks like Walmart Connect are emerging as powerful ad platforms by leveraging their own rich customer data, much like social media giants. read more >
Little Rock CRNA Agency Rises Quick With TikTok
Michael Marsh started his certified registered nurse anesthetist staffing agency at his dining room table in 2019, but it quickly outgrew those quarters. read more >
by Mark Friedman -
Reading The Future: Tourism & Hospitality (40 Years of Arkansas Business)
The future of the tourism and hospitality industry in Arkansas is so bright you just might need shades, particularly if you came to the state to view the total solar eclipse on April 8. read more >
by Jan Cottingham -
Arkansas Requires Parents’ OK for Children on Social Media
Arkansas on Wednesday became the second state to restrict social media use by children, as Gov. Sarah Huckabee Sanders approved legislation requiring minors to get their parents' permission to create a new account. read more >
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South by Southwest is Different With a Baby (Elizabeth Michael Commentary)
Notably absent from this year's festival in Austin were many of the larger social media companies, which usually speak on panels and host brand activations. read more >
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Arkansas Sues TikTok, Meta Over Privacy, Child Safety Claims
"TikTok is a wolf in sheep's clothing," one of the lawsuits says. read more >
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March Madness: Athletes Balance Privacy, Online Profile
Find the right balance of business and whimsiness and social media opens the the NIL revenue stream. read more >
Walmart Launches Referral Program for Social Media Influencers
Walmart Inc. of Bentonville on launches a program aiming to help social media influencers refer their followers to its products in exchange for a commission. read more >
by Lance Turner -
MHP/Team SI Announces Social Media Hub, Hires Influencer Chris Bell-Davis
The Content Studio is inviting brands to “think like online creators by innovating social media strategies with engaging content and trending videos.” read more >
by Kyle Massey -
Waymack Builds Business Development Team
The hirings are intended to address “an unmet gap” for professional video production in the region. read more >
by Kyle Massey -
L’Oreal Expanding In Response to Soaring Demand
The company has filled 50 new positions and is looking to add more as it undergoes a $12 million expansion of its North Little Rock facility. read more >
White House Drops Order to Ban TikTok; Walmart Deal in Limbo
The White House drops Trump-era executive orders that attempted to ban popular apps TikTok and WeChat and will conduct its own review aimed at identifying national security risks with software applications tied to China. read more >
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A Firing Offense (Gwen Moritz Editor’s Note)
Dr. Soliman hasn’t exactly denied the allegations against him. Instead, his defense seems to be that his behavior has been unfairly mischaracterized. read more >
by Gwen Moritz -
Smooth Move, Dude (Gwen Moritz Editor’s Note)
It’s a perfect story: Hardworking young man full of energy and ideas finds unlikely success, only to be knocked down by the establishment that feels threatened by a new generation of talent. Maybe a little too perfect. read more >
by Gwen Moritz -
TikTok Asks Court to Intervene As Trump Order Looms
The popular video-sharing app TikTok, its future in limbo since President Donald Trump tried to shut it down earlier this fall, is asking a federal court to intervene. read more >
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Federal Judge Postpones Trump Ban on TikTok
A federal judge on Sunday postponed a Trump administration order that would have banned the popular video sharing app TikTok from U.S. smartphone app stores around midnight. read more >
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Trump Backs Oracle-Walmart Deal for TikTok
President Donald Trump said Saturday he's given his “blessing” to a proposed deal that would see the popular video-sharing app TikTok partner with Oracle and Walmart and form a U.S. company. read more >
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TikTok Owner Picks Oracle Over Microsoft; Walmart Still Interested
Oracle says that the Chinese owner of TikTok has picked the U.S. company to be its “trusted technology provider," beating out rival Microsoft in a deal that could help keep the popular video-sharing app running in the U.S. read more >
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15 Years Later, Walmart Launches Its Answer to Amazon Prime
Walmart is launching a new membership service that it hopes can compete with Amazon Prime. Walmart+ will cost $98 a year and launch Sept. 15. read more >
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CNBC: Walmart Teams with Microsoft in Bid for TikTok
Walmart Inc. of Bentonville confirms that it's teaming up with Microsoft Corp. of Seattle in a bid for social media phenom TikTok. read more >