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Media & Marketing / Public Companies / Retail

Walmart Connect and the Rise of Retail Media AdvertisingLock Icon

Marketing expert Mary Caravella says retail media networks like Walmart Connect are emerging as powerful ad platforms by leveraging their own rich customer data, much like social media giants. read more >
Health Care / Media & Marketing / Small Business

Little Rock CRNA Agency Rises Quick With TikTok

Michael Marsh started his certified registered nurse anesthetist staffing agency at his dining room table in 2019, but it quickly outgrew those quarters. read more >
Small Business / Tourism

Reading The Future: Tourism & Hospitality (40 Years of Arkansas Business)

The future of the tourism and hospitality industry in Arkansas is so bright you just might need shades, particularly if you came to the state to view the total solar eclipse on April 8. read more >
Government & Politics / Legal / Media & Marketing

Arkansas Requires Parents’ OK for Children on Social Media

Arkansas on Wednesday became the second state to restrict social media use by children, as Gov. Sarah Huckabee Sanders approved legislation requiring minors to get their parents' permission to create a new account. read more >
A panel discussion featuring Conny Braams of Unilever, Jeremi Gorman of Netflix, Michael E. Kassan of MediaLink, and Tim Mapes of Delta Airlines at South by Southwest 2023.
Banking & Finance / Media & Marketing

South by Southwest is Different With a Baby (Elizabeth Michael Commentary)

Notably absent from this year's festival in Austin were many of the larger social media companies, which usually speak on panels and host brand activations. read more >
Government & Politics / Legal / Media & Marketing

Arkansas Sues TikTok, Meta Over Privacy, Child Safety Claims

"TikTok is a wolf in sheep's clothing," one of the lawsuits says. read more >
NCAA basketball
Education / Media & Marketing

March Madness: Athletes Balance Privacy, Online Profile

Find the right balance of business and whimsiness and social media opens the the NIL revenue stream. read more >
Media & Marketing / Public Companies / Retail

Walmart Launches Referral Program for Social Media Influencers

Walmart Inc. of Bentonville on launches a program aiming to help social media influencers refer their followers to its products in exchange for a commission. read more >

MHP/Team SI Announces Social Media Hub, Hires Influencer Chris Bell-Davis

The Content Studio is inviting brands to “think like online creators by innovating social media strategies with engaging content and trending videos.” read more >
Natalie Gorman, left, and Shane George, two new hires on Waymack & Crew's business development team.
Media & Marketing / Small Business

Waymack Builds Business Development Team

The hirings are intended to address “an unmet gap” for professional video production in the region. read more >
L'Oréal hair dye on store shelves in California. Sales of boxed hair dye and other products have increased during the pandemic, and that demand has led the company to expand its North Little Rock facility. 
Manufacturing / Public Companies / Retail

L’Oreal Expanding In Response to Soaring Demand

The company has filled 50 new positions and is looking to add more as it undergoes a $12 million expansion of its North Little Rock facility. read more >
Government & Politics / Public Companies

White House Drops Order to Ban TikTok; Walmart Deal in Limbo

The White House drops Trump-era executive orders that attempted to ban popular apps TikTok and WeChat and will conduct its own review aimed at identifying national security risks with software applications tied to China. read more >
Government & Politics / Health Care / Legal

A Firing Offense (Gwen Moritz Editor’s Note)

Dr. Soliman hasn’t exactly denied the allegations against him. Instead, his defense seems to be that his behavior has been unfairly mischaracterized. read more >
Media & Marketing / Retail

Smooth Move, Dude (Gwen Moritz Editor’s Note)

It’s a perfect story: Hardworking young man full of energy and ideas finds unlikely success, only to be knocked down by the establishment that feels threatened by a new generation of talent. Maybe a little too perfect. read more >
Government & Politics / Legal / Media & Marketing

TikTok Asks Court to Intervene As Trump Order Looms

The popular video-sharing app TikTok, its future in limbo since President Donald Trump tried to shut it down earlier this fall, is asking a federal court to intervene. read more >
Government & Politics / Legal / Public Companies

Federal Judge Postpones Trump Ban on TikTok

A federal judge on Sunday postponed a Trump administration order that would have banned the popular video sharing app TikTok from U.S. smartphone app stores around midnight. read more >
Investments / Public Companies

Trump Backs Oracle-Walmart Deal for TikTok

President Donald Trump said Saturday he's given his “blessing” to a proposed deal that would see the popular video-sharing app TikTok partner with Oracle and Walmart and form a U.S. company. read more >
Public Companies

TikTok Owner Picks Oracle Over Microsoft; Walmart Still Interested

Oracle says that the Chinese owner of TikTok has picked the U.S. company to be its “trusted technology provider," beating out rival Microsoft in a deal that could help keep the popular video-sharing app running in the U.S. read more >
Public Companies

15 Years Later, Walmart Launches Its Answer to Amazon Prime

Walmart is launching a new membership service that it hopes can compete with Amazon Prime. Walmart+ will cost $98 a year and launch Sept. 15. read more >
Investments / Restaurants & Food

CNBC: Walmart Teams with Microsoft in Bid for TikTok

Walmart Inc. of Bentonville confirms that it's teaming up with Microsoft Corp. of Seattle in a bid for social media phenom TikTok. read more >