The Consumer’s Political Influence (Craig Douglass On Consumers)
Just one segment of consumerism, political consumers are defined as those who purchase or choose not to purchase for political reasons certain goods and services. read more >
Just one segment of consumerism, political consumers are defined as those who purchase or choose not to purchase for political reasons certain goods and services. read more >
Publicly traded marketing technology provider Inuvo Inc. of Little Rock is looking to buy with dreams of 10-figure revenue. read more >
Two Conway marketing companies, Dave Creek Media and The Bigger Picture Marketing, announce that they are merging to offer clients “a more comprehensive list of services.” read more >
As topics with national buzz — cybersecurity, artificial intelligence, cloud computing, etc. — find their way into college curriculums, there’s still a need for old-school knowledge, a need felt by companies like Ensono, which is partnering with the University of Central Arkansas to meet its talent requirements. read more >
Arkansas lost a public company but didn’t lose jobs when Acxiom Corp. sold its largest business unit, Acxiom Marketing Solutions, for $2.3 billion to the Interpublic Group of Cos. Inc. of New York. read more >
Much about this year’s rankings of public companies and their highest-paid executives by total compensation is typical. But there is something new: data on the median employee compensation of most of the state’s publicly traded companies. read more >
Privately held ConversionPoint Technologies Inc. of Newport Beach, California, has agreed to buy publicly traded Inuvo Inc. of Little Rock in a cash-and-stock deal worth about $75 million. read more >
The $2.3 billion sale of Acxiom Marketing Solutions to Interpublic Group of Companies Inc. of New York has officially closed. read more >
Acxiom Corp. of Conway reports a first-quarter loss of $3 million, even bigger than the $1.3 million loss it reported in the same quarter last year. read more >
Acxiom Corp. employees will remain in Conway and Little Rock, some working for LiveRamp and others for Acxiom Marking Solutions, the business unit Interpublic Group of Companies Inc. of New York is buying for $2.3 billion. read more >
Acxiom Corp. of Conway announced Monday that it would sell its Marketing Solution division to Interpublic Group in a $2.3 billion deal that will leave Arkansas with one fewer public company. read more >
On CNBC this morning, Reuters reports that Acxiom Corp. of Conway is nearing a deal to sell its Acxiom Marketing Solutions unit for $2.2 billion to Interpublic Group of Companies Inc. of New York. read more >
The Wall Street Journal on Thursday reported that advertising giants Interpublic Group of Cos. of New York and Dentsu Inc. of Tokyo are expected to submit offers to acquire most of Acxiom Corp. of Conway. read more >
Acxiom Corp. of Conway reports a profit of $23.5 million for fiscal 2018, up from $4.1 million in 2017. read more >
Acxiom Corp. CEO Scott Howe says the Conway company welcomes federal regulation that could bring about more protection of consumer data while "democratizing" how data is used. read more >
A year after investing $25 million for a piece of downtown Little Rock, Simmons Bank continues to sort through details to make the former Acxiom headquarters its own. read more >
Acxiom Corp. of Conway says it is cutting 2 percent of its global workforce of about 3,300 as it combine its Audience Solutions and Marketing Services divisions into a new business unit called Acxiom Marketing Solutions. The company declined to say how many Arkansas workers would be affected. read more >
Acxiom CEO Scott Howe wrote in a blog post late Tuesday that the Conway company is seeing signs that Facebook will reconsider its decision to end Facebook Partner Categories. read more >
Data services provider Acxiom Corp. of Conway says it will expand its share repurchase program by $100 million to $500 million and extend it through Dec. 31, 2019. read more >
The business of buying and selling personal data, always a little creepy, is overdue for a good, hard look. read more >
