Who Won in Super Ads? Loretta, and a Groundhog
The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >
The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >
One ad timed for the Super Bowl was an NFL spot featuring a Harding University graduate who was murdered by a confused Dallas police officer in 2018. read more >
When Arkansas Business asked Little Rock marketing execs about the now-infamous Peloton ad, the ad men immediately dragged their wives into the conversation. Not a bad idea, asking a woman, their female colleagues said. read more >
Bill Brookshire has left his post as creative director at Little Rock marketing agency Stone Ward to partner with Brooke Vines in a new venture called Vines Brookshire. read more >
The Arkansas Economic Development Commission’s online directory of minority-owned firms now lists some 275 certified companies, and Pat Brown’s team is busy certifying women-owned businesses. read more >
Camille Norman, an experienced media buyer at Little Rock advertising agencies, has joined Eric Rob & Isaac as the marketing firm’s media director. read more >
Arkansas PR and advertising professionals were already scratching their heads over Pepsi’s silly ad featuring the model Kendall Jenner and video of a bloodied man being dragged off an overbooked United Airlines flight, when presidential spokesman Sean Spicer oddly lifted Hitler from the bottom of history’s list of worst dictators. read more >
A conference aiming to "demystify the digital ecosystem" for marketing professional and business and nonprofit leaders is set for April 27 in Little Rock. read more >
Mangan Holcomb Partners is also challenging the awarding of a five-year $34.5 million contract to CJRW. read more >
CJRW's triumphant bid for the Arkansas Scholarship Lottery's $34.5 million marketing and public relations contract has drawn a formal protest from a competitor. read more >
Scoring tabulations have left some puzzled Little Rock advertising professionals trying to get the Office of State Procurement’s math to add up. read more >
Three Little Rock bidders and a Boston digital marketing agency are in the running for the Arkansas Scholarship Lottery’s advertising and marketing work, worth $5 million a year and rising. read more >
