Tagged: Cjrw

Branding Arkansas Came Naturally for CJRW

Branding Arkansas Came Naturally for CJRW

Cover Story

It’s emblazoned on everything from pencils to pillows, jigsaw puzzles to hot-air balloons. It’s stamped into Arkansas license plates and enshrined as the state’s official nickname. read more >

Using Miles: CJRW Touts Tourism Ally

Using Miles: CJRW Touts Tourism Ally

Outtakes

What was born in Florida, speaks 12 languages and has traveled nearly 2 million miles on business? That would be Miles Partnership, the digital firm promoting Arkansas tourism as a subcontractor to CJRW. read more >

CJRW Wins $15M Parks & Tourism Ad Contract

CJRW Wins $15M Parks & Tourism Ad Contract

Incumbent ad agency CJRW has held onto the state's richest marketing contract, a highly sought-after $15.2 million-a-year job promoting Arkansas Parks & Tourism. CJRW overcame competition from two other finalists, D&G Collaborative of Little Rock and New Orleans and Birdsall Voss & Associates of Milwaukee. read more >

State Keeps Tight Lid on Tourism Finalists

State Keeps Tight Lid on Tourism Finalists

Whispers

Did you see that announcement about the three finalists chosen for the state’s richest advertising contract — the $14 million-a-year pact for marketing the Arkansas Department of Parks & Tourism? read more >

Disputed Contracts Place Procurement in Spotlight

Disputed Contracts Place Procurement in Spotlight

Health CareLegalRestaurants & FoodTransportationCover Story

Disputes over recent state contracts have put Republican lawmakers at odds with the Republican governor, angered potential vendors and muddied understanding on what businesses can expect from the process of awarding state work. read more >