A Girl and Her Dog Won the Super Bowl, Local Ad Pros Say
Most advertisers played it safe this year. One marketing exec described the crop of ideas as "remarkably ordinary." read more >
Most advertisers played it safe this year. One marketing exec described the crop of ideas as "remarkably ordinary." read more >
The firm's president called him a "proven leader" and a "constant innovator." read more >
Mangan Holcomb Partners and its sister company, Team SI, announce what they called a more integrated, co-branded operating structure and website showcasing the firms' services. read more >
Dwindling interest is said to have doomed this year's local American Advertising Awards. read more >
The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >
When Arkansas Business asked Little Rock marketing execs about the now-infamous Peloton ad, the ad men immediately dragged their wives into the conversation. Not a bad idea, asking a woman, their female colleagues said. read more >
It’s no mystery why several of Little Rock’s biggest and best advertising and marketing agencies won absolutely no awards last month at the local American Advertising Awards. They didn’t enter the contest. read more >
Nice ads outnumbered good plays in Super Bowl LIII, a record low-scoring affair that left the New England Patriots champions again, 13-3 victors over the Los Angeles Rams. read more >
Ron Robinson, who started as an intern and rose to become chairman and CEO of marketing powerhouse Cranford Johnson Robinson Woods, now CJRW, died Tuesday in Little Rock. read more >
Two growing Little Rock marketing firms have appointed new creative directors, Chris O’Brien at Mangan Holcomb Partners and Travis Mosler at Agency501. read more >
Chip Culpepper, partner and chief creative officer at Mangan Holcomb Partners, is leading a campaign for the Kinetic brand offered by Windstream called "BIG." read more >
Tide scored nearly a clean sweep, Alexa’s voice came through for Amazon and the Rev. Martin Luther King Jr.’s voice was hijacked by Dodge Ram. read more >
Little Rock ad man Chip Culpepper thinks this year’s Super Bowl commercials were a lot like the game itself: “Only about a quarter worth watching.” read more >
Arkansas advertising executives generally agree morale issues in their industry are real, and several said their agencies are confronting them. read more >
There were no mad men — or women — at a recent reunion of former CJRW employees. Just jovial colleagues drinking and laughing about old times. read more >
