Mississippi County Rebuilds on Steel
With its recent revenue jump due to the steel industry, government officials hope to attract new residents and reverse a longtime decline in population. read more >
With its recent revenue jump due to the steel industry, government officials hope to attract new residents and reverse a longtime decline in population. read more >
No ad agency has been chosen yet, even though the tentative date for contract announcement was March 27. read more >
Most advertisers played it safe this year. One marketing exec described the crop of ideas as "remarkably ordinary." read more >
The clicking clock of COVID-19 led Arkansas health officials to bypass typical competitive bidding procedures in awarding $8 million in advertising contracts to three Little Rock marketing firms. read more >
Three Little Rock marketing firms led by Cranford Co. land $8 million in state Health Department contracts for advertising to persuade Arkansans to get COVID-19 vaccinations. read more >
Tom Brady was the hero and 30 seconds of commercial time still sold for about $5.5 million, but in most ways Super Bowl 55 on Sunday was like no other. read more >
Some, like the hospitality industry, are bracing for a long, slow return to pre-COVID vitality. Others, like the energy sector, see a quicker recovery after the early swoon. Some trends seem baked into expectations, like reliance on home-based employees and the technology they use. read more >
Ross Cranford likes to think his dad, Wayne Cranford, is “having a scotch and soda with Charles Portis somewhere.” read more >
The game plan was simple. Not for the Super Bowl, but for judging the ads. read more >
When Arkansas Business asked Little Rock marketing execs about the now-infamous Peloton ad, the ad men immediately dragged their wives into the conversation. Not a bad idea, asking a woman, their female colleagues said. read more >
Instead of boosting his state pay for promoting Arkansas from $200,000 to $845,000 a year, gardening and lifestyle star P. Allen Smith appears likely to get 95% less than his previous contract provided — or perhaps nothing at all. read more >
For the first time in nearly 18 years, the Arkansas Department of Health’s stop-smoking media campaign is apparently heading not to Little Rock marketing stalwart CJRW, but to a rival. read more >
It’s no mystery why several of Little Rock’s biggest and best advertising and marketing agencies won absolutely no awards last month at the local American Advertising Awards. They didn’t enter the contest. read more >
Nice ads outnumbered good plays in Super Bowl LIII, a record low-scoring affair that left the New England Patriots champions again, 13-3 victors over the Los Angeles Rams. read more >
Little Rock ad men Ross Cranford and Jon Hodges are making a pitch to industry colleagues: Join AdClub Little Rock, hear from some great marketing speakers, and help some hungry children while you’re at it. read more >
Cranford Co. is moving from the corner of Main and Sixth in Little Rock's "Creative Corridor" down three doors to 512 Main, once envisioned as a space for Ballet Arkansas. read more >
The Little Rock agency Cranford Co. took home an even dozen regional Addys in the 10th District competition of the American Advertising Awards. read more >
Tide scored nearly a clean sweep, Alexa’s voice came through for Amazon and the Rev. Martin Luther King Jr.’s voice was hijacked by Dodge Ram. read more >
As Natalie Ghidotti begins a mission to attract women and minority applicants for more than 50 vacancies on the Little Rock police force, she won’t be using an image of a man covered in SWAT gear as her poster boy. read more >
Amy Frazier Turpen, who spent a decade at CJRW (formerly Cranford Johnson Robinson Woods) before becoming media director at rival Little Rock advertising agency Mangan Holcomb Partners in August 2016, is heading for another firm with Cranford in its name, Cranford Co. read more >
