Beyond the Buzzwords, Lessons on Community and Authenticity at SXSW 2022 (Elizabeth Michael Commentary)
With Web3 and the metaverse aiming to redefine consumer experiences, meaningful connections will be the key to brand success. read more >
With Web3 and the metaverse aiming to redefine consumer experiences, meaningful connections will be the key to brand success. read more >
The advertising gods giveth, and they taketh away, particularly these days. read more >
While pushing its traditional TV role into the digital age, Arkansas PBS, until recently the Arkansas Educational Television Network, is also at a crossroads of identity. read more >
Elizabeth Michael, a partner in the Bark Bar and a PR veteran in Little Rock, describes how the newly opened AC Hotel in downtown Little Rock came to be her client. read more >
Elizabeth Michael has teamed up with Martin Thoma of Thoma Thoma to create Bud Agency, the marketing and PR firm devoted to the new medical marijuana industry. read more >
Paul Michael, grandson of a Delta merchant, sells home decor to the world while finding success as a designer and entrepreneur. read more >
CJRW has shuffled its personnel deck, dealing out three prominent employees, including Brian Clark, a widely known Little Rock marketing veteran who was a senior vice president and brand marketing strategist. read more >
Although the opening of Bark Bar is a couple of weeks out, Elizabeth Michael thinks she and business partner Cara Fowler may have a winning formula that can translate to other locations in Arkansas. read more >
The day after CJRW signed a hotly contested $34.5 million advertising contract on Feb. 16, a team led by Gary Heathcott at CJRW was busy putting a new face to the Arkansas Scholarship Lottery. read more >
Bark Bar, the dream of a couple of dog-loving Little Rock women, is several steps closer to reality. read more >
