Tagged: Jim Karrh

In Nike's Shoes (Jim Karrh On Marketing)

In Nike's Shoes (Jim Karrh On Marketing)

Opinion

When you think about Nike, which phrases or messages come to mind? How about “His shoe broke”? That one came from Barack Obama, in a spontaneous moment while in the crowd watching a basketball game. read more >

Marketing Is Not This (Jim Karrh On Marketing)

Marketing Is Not This (Jim Karrh On Marketing)

Opinion

In order to meet new expectations, I’m finding that marketing leaders are necessarily shedding old assumptions and identities. As a former chief marketing officer and now adviser, I have dealt with this metamorphosis firsthand. read more >

CEOs Aren’t Talking to Customers (Jim Karrh On Marketing)

CEOs Aren’t Talking to Customers (Jim Karrh On Marketing)

OpinionBanking & FinanceLegalRestaurants & FoodTechnology & TelecomTransportation

Given the truth that CEOs are ultimately responsible for the growth of the enterprise, one detail stands out: “Most of our CEOs were dismayed to discover how little time they spent with their customers — just 3% on average.” read more >

Building a Memorable Slogan (Jim Karrh On Marketing)

Building a Memorable Slogan (Jim Karrh On Marketing)

Opinion

There is much, much more to marketing — even to just the communications component of marketing — than a catchy slogan that sticks in consumers’ brains. Nevertheless, that could be a pretty strong foundation in our increasingly noisy world. read more >

Current Trends Won't Continue (Jim Karrh On Marketing)

Current Trends Won't Continue (Jim Karrh On Marketing)

OpinionTechnology & TelecomTransportation

It is important to identify the larger external trends that will most affect your organization in the coming years. But trees still don’t grow to the sky, and executives can find themselves off track without an understanding of whether trends will stall or even reverse. read more >

Say Buh-bye to Buzzwords in 2017 (Jim Karrh On Marketing)

Say Buh-bye to Buzzwords in 2017 (Jim Karrh On Marketing)

OpinionTechnology & Telecom

Across different organizations and industries, I tend to hear a number of words and phrases repeated over and over — e.g., “authentic,” “passion,” “disruptive,” “game-changer.” That isn’t necessarily bad, yet it does carry the risk of your team’s conversations sounding like nearly everyone else’s. read more >