When Arkansas Business asked Little Rock marketing execs about the now-infamous Peloton ad, the ad men immediately dragged their wives into the conversation. Not a bad idea, asking a woman, their female colleagues said. read more >
Bill Brookshire has left his post as creative director at Little Rock marketing agency Stone Ward to partner with Brooke Vines in a new venture called Vines Brookshire. read more >
The Arkansas Economic Development Commission’s online directory of minority-owned firms now lists some 275 certified companies, and Pat Brown’s team is busy certifying women-owned businesses. read more >
Camille Norman, an experienced media buyer at Little Rock advertising agencies, has joined Eric Rob & Isaac as the marketing firm’s media director. read more >
Arkansas PR and advertising professionals were already scratching their heads over Pepsi’s silly ad featuring the model Kendall Jenner and video of a bloodied man being dragged off an overbooked United Airlines flight, when presidential spokesman Sean Spicer oddly lifted Hitler from the bottom of history’s list of worst dictators. read more >
A conference aiming to "demystify the digital ecosystem" for marketing professional and business and nonprofit leaders is set for April 27 in Little Rock. read more >
It wasn’t smooth, but the Arkansas Scholarship Lottery has a new advertising agency, CJRW of Little Rock. read more >
In the years since the first tickets were sold in 2009, the lottery has lost much of its glossy newness, leaving hard numbers to do the talking. read more >
After grilling Lottery Director Bishop Woosley and State Procurement Director Edward Armstrong for nearly an hour over the process that awarded a $34.5 million, five-year lottery advertising contract to CJRW, a legislative subcommittee votes not to approve the contract. Later, the full committee kicks the matter back to the subcommittee. read more >
The Office of State Procurement has rejected the second of two rival protests to the awarding of a five year, $34.5 million contract to Little Rock advertising agency CJRW to work for the Arkansas Scholarship Lottery. read more >
The Office of State Procurement has rejected one of two rivals' protests to the choice of CJRW for a five-year, $34.5 million advertising and public relations contract with the Arkansas Scholarship Lottery. read more >
CJRW's triumphant bid for the Arkansas Scholarship Lottery's $34.5 million marketing and public relations contract has drawn a formal protest from a competitor. read more >
Scoring tabulations have left some puzzled Little Rock advertising professionals trying to get the Office of State Procurement’s math to add up. read more >
Little Rock ad agency CJRW is the anticipated winner of a $34.5 million, five-year contract to provide advertising, marketing and public relations services for the Arkansas Scholarship Lottery. read more >
