Apple Car: A Ripening Idea (Craig Douglass On Consumers)

by Craig Douglass  on Monday, Apr. 7, 2014 12:00 am  

The Tesla Model S electric car costs $70,000. The Apple iPhone 5s costs from $199 to $399, depending on the gigabyte storage. But they both use lithium-ion batteries. And that may be the common denominator linking the two companies.

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