General Mills Completes Purchase of Tyson Foods’ Pet Treats

General Mills Inc. of Minneapolis said Tuesday that it has completed its purchase of Tyson Foods’ natural pet treats business.

The price was $1.2 billion, and the business includes brands such as Nudges, Top Chews and True Chews. General Mills also acquired a production facility in Iowa as part of the deal; the 300 employees at the plant will join General Mills.

Tyson Foods announced its intent to sell the division in May 2021. The company said the pet treats business generated $240 million in revenue in the previous year.

Tyson Foods launched True Chews in 2010 and the other brands in 2011 and 2012. The company said it will continue to supply ingredients for the product lines.

“This acquisition represents an important step as we reshape our portfolio for growth, in line with our Accelerate strategy,” General Mills CEO Jeff Harmening said. “This business is a wonderful complement to our BLUE pet food portfolio, and we see a long runway of strong, profitable growth ahead for our combined pet food business.”