Drummond Printing Inc.

Drummond Printing was started in 1928 to sell printing and office supplies. Although it still does a bit of that, the business has gone far beyond its original purpose.

Owned by Dennis and Nelda Hansen, the company, now with 50 employees, markets its promotional products nationwide.

It has developed a reputation for quality products at competitive prices and the best customer service in the industry. It is best known as a national supplier of customized coil notebooks, journals, memo books, legal pads, scratch pads, mouse pads, notepads, etc. under the Drum-Line label.

Kathy Wilson, general manager of the company, said recent customers have included Victoria’s Secret and HBO. The entertainment industry is a big user of Drummond’s products, she said.

Drum-Line products are sold exclusively through advertising specialty and promotional products distributors. The company advertises in trade journals, targeting the some 14,000 promotional product distributors around the world who serve as a sales force to the end-users for the promotional product manufacturers.

Wilson, who joined the company in 1997 as its financial officer, credits its success with not limiting the company with “cookie cutter” policies. The company is flexible and works closely with customers to make sure they get what they want when they want it, she said.

Drummond Printing has seen a steady increase in sales with a wider profit margin during the past three years. Sales were up 20 percent in 2002, above industry averages.

Wilson said the company’s goal is to continue to expand its Drum-Line product line by adding new and trendier products such as sticky notes. She’s also looking at new ways to reach a wider target market.

A member of the Advertising Specialty Institute since 1995, the company was recently chosen as a 2003 ASI Distributors’ Choice Award finalist, which recognizes suppliers in product and imprinting quality, customer service and prompt delivery.

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