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The Shift to Retain Your Best Team Members (Sabrina Starling & Melissa Kay Schwarzweller Commentary)

Sabrina Starling & Melissa Kay Schwarzweller Commentary
2 min read

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March is when reality sets in.

The holiday bonuses have been spent. First-quarter pressures are mounting. Revenue targets loom. And for many business owners, the question quietly shifts from “How much bonus did we give?” to “Why does my team still feel disengaged?”

Here’s the hard truth: Bonuses don’t build loyalty. Leadership does.

In a recent “Profit by Design” podcast episode, “Be a Gift Through Your Leadership: Small Habits That Create Big Impact on Your Team,” we explored what truly retains A players. It’s far simpler and more powerful than most owners realize.

Recognition isn’t a trophy.

Gallup research shows that well-recognized employees are far less likely to leave their organizations. But “well recognized” doesn’t mean plaques or bonuses. It means being seen.

When was the last time you sat down with a team member and asked:

  • What part of your work gives you energy?
  • Where do you feel drained?
  • How can we design your role around your strengths?

The 20-minute habit that changes everything.

One of the most practical tools we teach is creating 20 minutes of distraction-free, one-to-one time with each direct report every week or two.

No phone. No multitasking. No rushing.

Just presence.

When leaders slow down long enough to listen, problems surface earlier, ideas flow more freely, and team members feel safe bringing solutions instead of hiding mistakes.

Which brings us to the next shift.

From judgment to curiosity.

Most workplaces operate in the “judger pit.” When something goes wrong, the first reaction is: Whose fault is it?

That shuts people down.

High-performing cultures replace blame with curiosity:

  • What happened?
  • What was the intention?
  • What can we learn?

When mistakes become learning opportunities, innovation increases — and stress decreases.

March is the right time to reset.

Spring is a season of growth. If you want retention, engagement and performance to improve this year, don’t wait for December to show appreciation.

Create an environment where your team feels safe, seen and supported year-round.

The most valuable gift you can give your team members is becoming the kind of leader they never want to leave.


Sabrina Starling, Ph.D., PCC, BCC, is the author of “How to Hire the Best” and “The 4 Week Vacation” and founder of tapthepotential.com. Melissa Kay Schwarzweller is the lead strategist at Tap the Potential and hosts the top-ranking “Profit by Design” podcast with Starling. Tap the Potential helps entrepreneurs take their lives back from their businesses.
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