IMG Worldwide Inc., a global sports, entertainment and media company, says it is buying ISP Sports, a U.S. college media rights management company that broadcasts Arkansas Razorbacks sporting events.
In a news release, IMG said "a definitive purchase agreement" has been approved and signed by both parties. Financial terms of the deal were not disclosed.
ISP of Winston-Salem, N.C., has marketing agreements with college athletic programs including Alabama, Auburn, Duke, Georgia, Notre Dame, UCLA and Virginia Tech.
ISP is entering its third season of a $73 million, 10-year agreement with the Razorbacks.
ArkansasSports360.com is covering this breaking news story here.
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