Eric Rob & Isaac of Little Rock has locked in the first statewide marketing campaign for UTeach Arkansas.
The $240,000 contract will consume the bulk of the College Access Challenge Grant, which the University of Arkansas at Fayetteville, the University of Arkansas at Little Rock and the University of Central Arkansas at Conway are using to encourage more college students to pursue degrees that qualify them to teach math and science.
ERI will work with UTeach Arkansas on digital advertising, search engine marketing, print and broadcast advertising, media relations and social media to raise awareness for the program.
Other finalists for the contract were Mangan Holcomb Partners and Stone Ward, both of Little Rock.
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