Rick Erwin
Acxiom Corp. of Little Rock on Thursday announced that Rick Erwin has been named president and general manager of Audience Solutions — a new division for the company.
The Audience Solutions division will include the company’s “Data and Decision Sciences” assets, the data services and technology company said in a news release.
Erwin will be tasked with “driving the strategy, growth and profitability of Acxiom’s industry-leading data and recognition products and services,” the company said.
“Data sits at the core of our business and is the natural fuel for the entire ecosystem,” Acxiom CEO Scott Howe said in a statement. “Rick is an extraordinary leader with a deep understanding of the value of data-driven marketing. I am confident that his expertise paired with Acxiom’s industry-leading capabilities will result in increased innovation and growth.”
Erwin was most recently president of the consumer insights and targeting division for Experian Marketing Services. Experian is a data-focused marketing company headquartered in Costa Mesa, California.
Erwin, who is based in Redwood City, California, will report directly to Howe.
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