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Scant Details Offered in Latest Acxiom Firings

1 min read

Details remain scarce about the round of recent layoffs at Acxiom Corp. of Little Rock, which included jobs in its Little Rock and Conway offices.

The company would not reveal how many jobs were eliminated beyond saying that less than 2 percent of the workforce in central Arkansas was affected. A spokesman for the company also declined to say how many total jobs there were before or after the cuts.

“We constantly evaluate ways to increase efficiencies, sharpen the focus on our core business and deliver outstanding service to our clients,” Jena Compton, senior vice president for human resources, said in a statement. “The recent changes in our workforce are a result of that process along with the normal course of doing business in a fast-paced, ever-evolving environment.”

Acxiom has been in the middle of a reorganization over the past several months in response to what its executives have referred to as “disappointing” results in the company’s core business of marketing and data services.

In other Acxiom-related news, former chief revenue officer Nada Stirratt, who resigned March 31, has found a new job as CEO at Verve Mobile of New York.

The “geomarketing location ad platform” said in a news release that it has been monitoring continued growth.

“There is no one better to lead Verve into this next phase of growth than Nada Stirratt,” Tom Kenney, Verve’s president and founder, said in a statement.

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