John Sheehy
Influencer marketing agency Acorn: The Influence Co. of Bentonville on Thursday announced the addition of John Sheehy, president of global client practice at Publicis Media, to its board.
Att Publicis Media, Sheehy is responsible for driving the commercial and business planning process, identifying the right talent, optimizing client performance, and driving product acceleration across client businesses.
Sheehy joins Acorn Chairman Jeremy Wilson and board member Doug Degn.
“He brings a high caliber of broad, deep knowledge of our industry on both the creative and media side. His decades of experience give him the hands-on perspective from where the industry has been to where it is going next,” Wilson said in a news release.
Sheehy said in the release, “Because of rapid changes in every category, brands are having to rethink how they engage consumers. Now more than ever, we are based on data, measurement and driven by ROI. The recent history of changes we have seen in the industry gives room for new angles with influencers and brands to deepen relationships with consumers. All of this empowers the influencer space where Acorn makes an impact …”
Sheehy also said Acorn’s content creation is based on metrics to impact their target audience more effectively and with more relevance, and that he looks forward to working with the agency’s team to make it the strongest player in influencer marketing.
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