E-commerce firm WhyteSpyder announced Monday the launch of its SKU Ninja software designed to help retailers and suppliers manage, monitor and publish content to improve and scale e-commerce sales.
SKU Ninja was originally developed by WhyteSpyder of Fayetteville to automate and optimize its e-commerce, human-based services. The firm said co-founders Alex Ahmad and Eric Howerton, in response to market demands, decided to offer it as an independent software tool instead.
Howerton, the company’s CEO, is an Arkansas State University graduate. Ahmad, its COO, is a University of Arkansas graduate with a master’s degree in computer science.
“Keeping up with online shopper demands for content is a daunting task when retailers and suppliers are also organizing, managing and monitoring that content,” Howerton said in a news release. “The content race is a full-sprint marathon, and staying ahead of the competition is critical. SKU Ninja will help users respond effectively to the rapidly changing dynamics and scale of e-commerce.”
WhyteSpyder developed the technology to match specific needs and concerns it saw while working with large retailers. The software uses proprietary technology to automatically monitor online product pages.
“We’ve been working with Walmart for years as an approved content service provider,” Ahmad said in the release. “We recognized the need for manufacturers and retailers to have a tool with an easy-to-navigate interface. A single dashboard that gives daily diagnostics on product item pages that states what’s working with your product and what’s not.”
The software will enable retailers and suppliers to create custom reports for product detail page assessments on major e-commerce websites, helping SKU Ninja users enhance opportunities in item page traffic, shopper conversions and ongoing monitoring of item pages.
SKU Ninja sends daily reports notifying the user when products are out of stock, or when changes are made to competitors’ product pages. Additional features include item monitoring, item page compliance/optimization/conversion scores, retailer comparison, content management system and content publishing including rich media.
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