How is making Lash Paradise mascara in North Little Rock like building a Chevy Volt in the Detroit area?
Well, both are manufactured efficiently, and the companies that make them are participating in a reality-show-style energy efficiency video program, known as SWAP, promoted by the U.S. Department of Energy.
L’Oreal USA, which makes the mascara at its North Little Rock factory, and General Motors, the Chevrolet maker and one of the country’s largest manufacturers, will be featured starting April 24 on the fourth season of the web-based videos, which will follow L’Oreal and General Motors energy teams looking for energy-saving opportunities in each other’s plants.
The videos, part of the DOE’s Better Buildings initiative, follow teams from different organizations discussing their approaches to energy efficiency and swapping places to help find hidden ways to be even more efficient.
Previous seasons featured Hilton vs. Whole Foods, the U.S. Air Force Academy vs. the Naval Academy, and the city of Boston vs. Atlanta.
Workers like Judy Buck, who makes Maybelline Falsies Mascara and Lash Sensational on Line 111 at the North Little Rock plant, will be featured as part of the site’s “war on waste” campaign.
L’Oreal added a 1.2-megawatt solar array at the site last year, and Buck is one of 350 employees who had panels named after them.
The videos are live on YouTube under “Better Buildings Challenge SWAP.”
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