Gene Whisenhunt
Rock City Harley-Davidson will host a grand opening celebration July 19-20 for its previously announced 42,125-SF facility and training course at the Gateway Town Center in Little Rock.
The event will include an official ribbon cutting at 10 a.m. on July 20, Wall of Death motorcycle stunt show, food trucks, vendors and concerts on both evenings.
Hickingbotham Investments Inc. owns the dealership and its sister location in Conway, Toad Suck Harley-Davidson.
“When we repurchased the central Arkansas market over two years ago, we committed to provide a facility that allows riders and those wanting to explore motorcycling to enjoy the ultimate Harley-Davidson experience,” Gene Whisenhunt, president of Hickingbotham Investments Inc., said in a news release. “We are pleased this has now become a reality.””
The facility has a showroom that displays the six families of Harley-Davidson motorcycles, a service department and an expanded offering of Harley-Davidson clothing, parts and accessories.
Designed by Lewis Architects Engineers, it also feature a 1.5-acre training course to benefit both new and experienced riders. Baldwin & Shell was the general contractor, and Simmons Bank provided financing for the project.
“Arkansas has a wonderful motorcycling community as well as many tourists that enjoy riding in our state,” said Joel Britt, general manager. “Our team, along with this new facility, will provide the very best products, and the new facility allows us to host more events to grow the Harley-Davidson family. We will also have the new Harley-Davidson LiveWire electric motorcycle and the StaCyc EDRIVE, electric powered two-wheelers for kids.”
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