The Central Arkansas Transit Authority officially became the Rock Region Metro on Tuesday, showing off a new brand, service plan and fleet of buses powered by compressed natural gas.
"The Rock Region Metro brand reflects the citizen-focused, forward-thinking organization we are, Jarod Varner, Rock Region Metro's executive director, said. "We want to weave our brand into every aspect of our business, educating the public about our services while also representing a transit system of which they can be proud."
Rock Region leaders unveiled the new brand at a news conference in downtown Little Rock. Below, a look at the transit organization's new branding efforts and features.
