LiveRamp Will Acquire Two Startups

LiveRamp Will Acquire Two Startups

Acxiom Corp. of Little Rock announced earlier this month that its company, LiveRamp of San Francisco, will acquire marketing startups Arbor of New York City and Circulate of Philadelphia for about $140 million.

LiveRamp, which was acquired by Acxiom in 2014, will also issue $50 million of Acxiom stock awards replacing unvested equity.

"This is a huge win for the LiveRamp ecosystem and the biggest set of actions we could have taken to increase the value of our network and thereby deliver more value to our clients and partners," Travis May, president and general manager of LiveRamp, said in a news release. "These acquisitions both increase the deterministic reach we can provide marketers and gives us the ability to help all publishers tap into people-based marketing budgets."

Arbor and Circulate double LiveRamp's publisher partnerships to more than 450 and bring strong "mobile-first" technology, international reach and teams to the Acxiom company, according to the release. LiveRamp also launched IdentityLink this month.

Acxiom also said, in fiscal 2017, Arbor and Circulate are expected to contribute about $5 million in revenue.