University of Arkansas basketball standout Davonte “Devo” Davis has been busy with his name, image and likeness sponsorships.
The NCAA allowed student-athletes to start profiting from their NIL (see NIL Law Shows Arkansas Players The Money) this summer. Razorbacks have been active so far, and none more so than Davis, a 6-4 sophomore guard from Jacksonville.
Davis, 19, has announced deals with J.J.’s Grill, Gwatney Chevrolet and OZK Insurance on his social media, and will soon add another: First Arkansas Bank & Trust in Jacksonville.
“It was a natural fit,” FAB&T CEO and President Larry Wilson said. “This was a unique opportunity right at the start, and we didn’t want to miss out.”
Wilson, a UA alumnus, is an ardent Razorbacks fan. Davis’ family are longtime customers, and Wilson was impressed with Davis’ business acumen and maturity.
The bank plans to run print ads, post social media content and put up a billboard in Jacksonville to capitalize on its partnership with Davis.
“He is as good a young man as he is a basketball player,” Wilson said. “If we were going to take advantage of NIL, we wanted to connect with someone of good character and talent. Devo fits the bill.”