Acxiom Corp. of Little Rock on Wednesday announced that Jeremy Allen has been appointed president of Marketing Services.
Allen will be charged with “driving growth” in the division and reaching “increased levels of profitability,” the company said in a news release.
“Jeremy’s ability to innovate and delight customers is key to growth and further advancing our marketing services offering,” CEO Scott Howe said in the news release. “We are pleased that he chose to join Acxiom and look forward to his contributions.”
Allen, who will report directly to Howe, will be based in New York.
Allen most recently served as executive vice president of the marketing effectiveness division at Nielsen, where he increased revenue to 30 percent year over year growth in three years.
Before joining Nielsen, he worked at McKinsey & Co. of New York for 13 years and was a partner in the company’s Consumer Packaged Goods division.
Howe said in May that Acxiom had been shifting its focus to growing its marketing and data services over the past three years. In Wednesday’s news release, the company said that “Allen’s appointment completes Acxiom’s new divisional structure,” which also included the appointments of Travis May as president of Connectivity and Rick Erwin as the president of the new Audience Solutions division.
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