Veteran Arkansas public relations executive Jason Brown has been promoted to director of policy communications for the Arkansas Farm Bureau, which has also named Jenny Higgs as its new director of marketing.
Brown will communicate Farm Bureau policy positions across all media channels and will focus on how legislative issues affect the nonprofit membership’s 190,000 farm families. Higgs’ job, the bureau said in a news release, will be communicating the marketing value of the membership and maintaining the company’s brand. She will use data and digital tools in her outreach, and coordinate Farm Bureau events and targeted promotional and marketing efforts.
“This is an exciting time as we plan for the future of the organization,” Steve Eddington, Arkansas Farm Bureau’s vice president of public relations, said in a statement. “These changes represent the focus our organization has on developing the tools and strategies required to continue advocating for Arkansas farmers, ranchers and rural communities.”
Brown joined Arkansas Farm Bureau earlier this year after managing public relations for Indigo Ag of Boston. For more than a decade before that, Brown led PR work for agriculture and manufacturing clients at The Communications Group of Little Rock.
A native of Forrest City, Brown attended Arkansas State University and has a degree from the University of Arkansas at Little Rock. He lives in North Little Rock.
Higgs, a Conway native, joined Arkansas Farm Bureau in October 2020 as a digital production specialist. She is a former special events coordinator at the Arkansas Foodbank and previously worked for West Coast clients including the Tiger Woods Foundation, the U.S. Soccer Federation and Discovery Communications.
She has a bachelor’s degree from the University of Arkansas and a master’s degree in sports management from California State University, Long Beach.
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