Assembled Products Corp. of Rogers on Thursday announced that it has rebranded as Kiefer Sage.
The new name is meant to honor the company’s history “while embracing its future,” the company said in a news release. The company was founded by Bill Sage more than 40 years ago and is now led by his daughter, President Erin Kiefer, and CEO Justin Sparks.
Kiefer Sage manufactures various products under several brands, including electric shopping carts, pressure washing systems and mobile workstations for professionals and public safety vehicles.
The company also announced that is has consolidated operations a new campus in Rogers, bringing its 150-person workforce under one roof. Kiefer Sage said it expects the move will boost collaboration, efficiency and future growth while delivering sustainability gains, including a 42% reduction in utility expenses and more than 4,000 fewer truck miles each year.
Alongside the debut of its new corporate identity, Kiefer Sage said it’s opening its doors to new partners with the launch of its co-assembly services. The company is offering its expertise in design, assembly, logistics and scalable production to companies that are reshoring production and seeking reliable U.S.-based partner.
“This is more than a rebrand — it’s a transformation,” Sparks said in the release.
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