4Media Group

CEO and Scotland native Ed Cyster had two overarching goals in 2016 when he chose Bentonville as headquarters of his media company, 4media.

He wanted to help clients tell their stories well, while mastering the “strategy and science behind connecting brands with audiences.” He also wanted to go global.

Now his team spans from Los Angeles to New York to London, blending worldwide scale with local insight “to deliver content that connects and campaigns that convert,” Director of Marketing Jaimee Davis said.

The strategic communications agency offers public relations, broadcast PR, media buying, influencer and social campaigns, video production, market research and more.

And 4media is the largest provider of satellite media tours anywhere.

The 89-employee firm is committed to integrated communications, and is evolving with a dynamic media landscape. One recent focus has been helping clients integrate artificial intelligence into their businesses, and studying how AI impacts the ways companies show up in internet searches.