Rockfish Interactive

Rockfish Interactive isn’t happy just being a Web development company with more than 100 employees. It isn’t happy just developing mobile applications for Sam’s Club, its biggest client. It isn’t happy build an intranet system so that Wal-Mart can deliver news to its more than 1 million U.S. associates.
Rockfish, founded by Kenny Tomlin in 2006, is also focused on bringing new companies to life through its business incubator, Rockfish Labs.
“Rockfish Labs is something that we’ve had inside the company really from day one,” said Tomlin. “It’s been my vision for the company that half of our revenue comes from products that we develop and can sell.”
The purpose of Rockfish Labs, Tomlin said, is to allow the company’s employees “to be entrepreneurs and incubate businesses internally.” Through Rockfish Labs, Rockfish Interactive has launched eight companies, including Silver Joe’s Coffee, TidyTweet, Play Next Level and CouponFactory.
And, of course, Rockfish Interactive is intent on providing its clients with excellent work as well. “Our mission is basically to take what’s happening in the digital landscape and to use that to the benefit of our clients to help their businesses grow,” Tomlin said.
Tomlin’s business is growing also. In the past year, Rockfish has more than doubled its staff, adding a chief strategy officer, a chief marketing officer, a chief operating officer and an executive creative director.
The company has also expanded from two locations to five, and Tomlin said that he’s beginning to look at some international locations as well. “We’re continuing to look at places from a geography standpoint of where we need to grow.”
The company will grow internally as well; Tomlin said he expects to add 100 employees in 2011. “I’m a firm believer in investing in people and allowing those people to shape and grow the company. We’re very fortunate.”

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