Mangan Holcomb Partners is once again ready to put the buzz in Dave & Buster’s.
The restaurant chain, known for its games, drinks and atmosphere, has named the Little Rock marketing firm as its agency of record in launching its northwest Arkansas location next month.
Dave & Buster’s, which is putting its 108th restaurant in Rogers at the Pinnacle Hills Promenade, relied on MHP in publicizing its first Little Rock store in June 2016, when the location at Bass Pro Parkway got big media attention and big early crowds.
“We’re excited to work with Dave & Buster’s again to launch their second Arkansas location,” said Sharon Tallach Vogelpohl, the president of Mangan Holcomb. “The work we did for the restaurant’s award-winning Little Rock ‘unveiling’ resulted in one of the most successful grand openings in Dave & Buster’s history. We’re excited to bring our expertise to help them launch the Rogers store.”
Vogelpohl told Arkansas Business at the time that D&B relies on “relationships with firms like ours that can create buzz and awareness using nontraditional vehicles.”
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